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Target Cuts Sales Forecast While Retailers Grapple with Tariff Fallout

Target warns of declining sales and consumer pullback as Home Depot commits to price stability and Walmart prepares for selective price hikes under tariff pressures.

People shop for lumber from a Home Depot store in Alhambra, California on April 10, 2025.
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Overview

  • Target revised its annual sales forecast downward, citing weaker consumer confidence, a pullback in discretionary spending, and tariff-driven uncertainties.
  • CEO Brian Cornell emphasized that raising prices due to tariffs would be a 'last resort,' with efforts focused on diversifying supply chains and negotiating with suppliers.
  • Home Depot reaffirmed its commitment to maintaining price stability, leveraging diversified sourcing to reduce reliance on any single country, including China.
  • Walmart warned that some price increases are likely as it cannot fully absorb tariff pressures, drawing public criticism from President Trump to 'eat the tariffs.'
  • Consumer sentiment has dropped to near-record lows, with the U.S. economy contracting in the first quarter for the first time in three years, further straining the retail sector.