Target Expands Third-Party Marketplace with Shopify Partnership

The collaboration aims to boost Target's online presence and compete with e-commerce giants like Amazon and Walmart.

Target's marketplace, Target Plus, will now include vendors using Shopify's platform.
Select Shopify clients will have the opportunity to sell products in Target stores.
Target Plus has been selective, offering over 2 million items through more than 1,200 sellers.
The move is part of Target's strategy to return to sales growth after recent declines.
Target's Chief Guest Experience Officer highlights the potential for increased website traffic and sales.