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2mo ago

Target Faces 40-Day Boycott Over DEI Rollbacks

Organized by Atlanta pastor Jamal Bryant, the boycott protests Target's decision to scale back diversity, equity, and inclusion initiatives, with calls for corporate accountability and reinvestment in Black communities.

Reverend Jamal Bryant is one of the leaders spearheading a 40-day boycott of Target to protest its recent DEI rollbacks.
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Overview

  • The 40-day boycott, referred to as a 'corporate fast,' began during Lent and is led by faith leaders and civil rights organizations, including Black churches and the U.S. Black Chambers.
  • Target announced in January that it would phase out several DEI programs, including supplier diversity goals and external diversity surveys, which had been part of its post-George Floyd commitments.
  • Boycott organizers demand Target reinstate its DEI initiatives, partner with Historically Black Colleges and Universities (HBCUs), and invest in Black-owned businesses and banks.
  • The boycott highlights the $2 trillion spending power of Black Americans, with over 130,000 participants pledging to support Black-owned businesses instead.
  • Target has not responded to the boycott, which aims to measure its economic impact and set an example for other corporations scaling back DEI efforts.