Target Launches AI 'Store Companion' for Employee Assistance

The generative AI chatbot aims to streamline store operations and improve customer service across nearly 2,000 locations.

The 'Store Companion' chatbot will be available on employees' handheld devices, providing instant answers to process-related questions.
Target's in-house tech team developed the chatbot using frequently asked questions and feedback from a pilot program in 400 stores.
The chatbot is designed to save employees time on problem-solving, allowing more focus on customer interactions.
Target will be the first major U.S. retailer to implement generative AI technology for all store associates.
Additional AI tools are being tested to enhance both employee efficiency and the customer shopping experience.