Particle.news

Download on the App Store

Target Sales Slump After Backlash Over Pride Merchandise

  • Target experienced a sales downturn after customer backlash over its Pride collection, including threats against employees.
  • The retailer saw declines in comparable sales, revenue, transactions, and average transaction amount compared to last year.
  • Target says it will make adjustments to future Pride collections, including more focused merchandise assortments.
  • Despite the sales decline, Target's profit exceeded expectations due to lower costs and reduced discounts.
  • Target lowered its full-year financial outlook amid continued economic challenges like inflation and cautious consumer spending.
Hero image