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Target Slashes Sales Forecast as Tariffs and Consumer Uncertainty Weigh Heavily

The retailer reports a 3.8% drop in Q1 sales and warns of declining annual revenue, citing tariff pressures and weakened consumer confidence.

People shop for lumber from a Home Depot store in Alhambra, California on April 10, 2025.
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Overview

  • Target cut its 2025 sales forecast to a low-single digit decline after initially projecting 1% growth in March, reflecting a steep drop in consumer spending.
  • First-quarter comparable sales fell 3.8%, with in-store sales declining 5.7%, as consumer sentiment hit its second-lowest level on record in May.
  • CEO Brian Cornell stated that price hikes due to tariffs would be a 'very last resort,' as the company works to diversify supply chains and negotiate with vendors.
  • Walmart has already begun raising prices on some goods, prompting public criticism from President Trump, who demanded the company 'eat the tariffs.'
  • Home Depot has avoided price increases by diversifying sourcing and negotiating vendor concessions, while other retailers like Best Buy and Mattel have signaled potential price hikes.