Taylor Swift Dominates U.S. Streams as Global Music Streaming Hits 4 Trillion in 2023

Country, Latin, and world music genres see significant growth, while hip-hop remains the most consumed genre in the U.S.

Taylor Swift's music accounted for 1.79% of all U.S. on-demand streams in 2023, equivalent to one in every 78 streams.
Global music streams surpassed 4 trillion in 2023, a 34% increase from the previous year.
Country, Latin, and world music genres saw the most significant growth in the U.S. in 2023.
Spanish-language music's share of the top 10,000 songs streamed in the U.S. grew by 3.8%, while English-language music's share dropped by the same percentage.
Hip-hop continues to be the most consumed genre in the U.S., accounting for 25.5% of all streams.