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Taylor Swift's Attendance at Super Bowl in Question Amid Tour Schedule

Pop star's relationship with Chiefs' Travis Kelce generates significant media attention and boosts NFL brand value

  • Taylor Swift and Travis Kelce's relationship has been a focal point in the media as the Kansas City Chiefs advance to the Super Bowl. Swift has attended 12 of Kelce's games, and their post-game celebration after the Chiefs' win over the Ravens went viral.
  • Swift is scheduled to perform in Tokyo, Japan, less than 24 hours before the Super Bowl kickoff. Despite the 12+ hour flight from Asia to North America, time zones could allow her to make it to the game in time to cheer on Kelce and the Chiefs.
  • Kelce's performance in the playoffs has been dominant, with some attributing this to his decision to rest during the regular season finale. His performance has led to speculation that the rest was beneficial for him both mentally and physically.
  • Vivek Ramaswamy, a former Republican presidential candidate, has controversially claimed that the Super Bowl will be rigged in favor of the Chiefs to set the stage for Swift's potential endorsement of President Biden in the upcoming election.
  • Swift's presence at the Chiefs' games has reportedly created a 'brand value' of $331.5 million for the Chiefs and the NFL, and Kelce's merchandise sales have seen a 400% increase since Swift started attending games.
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