Taylor Swift's "Eras Tour" Concert Film Breaks Box Office Records, Outperforms Other Releases
Taylor Swift Bypasses Streamers and Studios for Direct Theatre Release, Achieves Record-Breaking Triumph with "Eras Tour" Concert Film amid Ongoing AFTRA-SAG Strike
- Taylor Swift's "Eras Tour" concert film surpassed box office records, earning $96 million on its opening weekend, putting it in the ranks of traditional box office hits and becoming the biggest opening of any concert film ever.
- Swift decided to bypass streaming services and studios for the direct theatre release of her concert film, as a sign of solidarity with the ongoing AFTRA-SAG strike, which may cost streaming platforms millions of dollars once the film finds a home for streaming.
- The concert film was an extension of Swift's record-breaking world tour, which is predicted to be the highest-grossing concert tour of all time, projected to generate $1.4 billion.
- Swift self-financed the production of her concert film, partnering with theatre owner AMC for distribution, scoring a major triumph in a time where studio productions were slowed due to strikes.
- The unprecedented financial performance of Swift's concert film could set a new precedent for other artists looking to release concert films, as seen already with announcements of Beyoncé's upcoming concert film "Renaissance" following a similar release format.