Overview

• Tesco mistakenly sent an email to some Clubcard members stating they’d earned £100 in points from an easyJet Holidays promotion, despite not participating.
• The easyJet promotion, which ran from February 17 to April 13, offered £100 in Clubcard points to eligible customers who booked using vouchers.
• Confused and frustrated customers took to social media to express their disappointment and demand the points.
• Tesco issued a follow-up email apologizing for the error and clarified that only eligible participants would receive the points by the end of June.
• The incident highlights the challenges of managing loyalty programs and the importance of precise communication in digital marketing campaigns.