Tesco Loses Appeal in Trademark Dispute with Lidl
The supermarket giant must rebrand its Clubcard Prices logo, facing potential additional costs.
- Tesco has lost its appeal against a High Court ruling that it infringed Lidl's trademark by using a similar yellow circle logo for its Clubcard Prices scheme.
- The Court of Appeal's decision means Tesco must change its Clubcard Prices branding, a move that could incur significant costs.
- Despite the ruling, Tesco reassures customers that the change in branding will not affect the Clubcard Prices programme, which offers discounts to members.
- Lidl has the right to seek compensation for trademark infringement, potentially adding to Tesco's financial burden.
- The legal dispute began after Tesco introduced a logo for its Clubcard Prices that closely resembled Lidl's distinctive yellow circle on a blue background logo.