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Tesla Intensifies EV Price War in China with New Incentives

In a bid to boost sales in the competitive Chinese market, Tesla rolls out significant discounts and incentives, challenging local rival BYD.

  • Tesla announces new incentives for Model 3 and Model Y vehicles in China, including discounts on car insurance and paint colors.
  • The incentives aim to drive sales amid slowing EV demand and increased competition in China.
  • BYD, Tesla's main competitor, responds with price cuts and cheaper editions of its vehicles, intensifying the price war.
  • Tesla's price cuts follow a pledge by top EV makers to avoid 'abnormal pricing,' sparking protests from some owners.
  • BYD unveils a new $233,000 'supercar,' signaling its ambition to dominate the high-end EV market.
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