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Tesla’s April Sales in Europe Fall 49% as BYD Overtakes Market Lead

Political backlash over Musk’s Trump ties has intersected with an aging model lineup to accelerate Tesla’s market share decline.

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FILE - A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., June 18, 2023. (AP Photo/David Zalubowski, File)
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Overview

  • Tesla sold 7,261 vehicles in Europe in April, down 49% year-on-year and marking its fourth consecutive monthly decline, according to ACEA data.
  • BYD surpassed Tesla in pure-electric registrations for the first time in Europe, edging ahead by 66 cars in April, JATO Dynamics reports.
  • Tesla’s market share in the region shrank to 0.7% from 1.3% a year earlier, and its year-to-date sales are down roughly 39%.
  • Elon Musk announced he will step back from his Trump administration advisory role to devote more time to reversing Tesla’s European downturn.
  • Overall European battery-electric vehicle sales rose 27.8% in April as Chinese rivals including SAIC and BYD expanded registrations and captured nearly 8% of the market.