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Tesla’s Europe Sales Plunge 49% in April; BYD Overtakes as Top EV Seller

Consumer protests over Elon Musk’s political involvement have dented the company’s brand, with its model lineup showing signs of age

FILE - A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., June 18, 2023. (AP Photo/David Zalubowski, File)
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The logo of Tesla is seen on a Tesla car in Brussels, Belgium April 24, 2025. REUTERS/Yves Herman/File Photo
Tesla cars are seen parked and charging at a Tesla Supercharger on May 2, 2025 in Hawthorne, California.

Overview

  • Tesla’s new car registrations in Europe fell 49% year-on-year in April to about 7,261 vehicles, marking a fourth consecutive monthly decline.
  • Overall battery-electric vehicle registrations rose roughly 28% in April, according to data from the European Automobile Manufacturers’ Association.
  • Chinese automaker BYD sold slightly more fully electric vehicles than Tesla in April, becoming the continent’s leading EV seller per JATO Dynamics.
  • Tesla’s share of new car registrations in Europe fell to around 0.7% in April from 1.3% a year earlier, with consumer protests over CEO Elon Musk’s political activities undermining demand.
  • Factory shutdowns for Model Y upgrades and an ageing vehicle range have compounded Tesla’s challenges as competition from Chinese and traditional automakers intensifies.