Texas Tech Cheerleader's Viral Masters Moment Launches Her Name, Image, and Likeness

She became an internet sensation after a video of her cheering on golfers at Augusta went viral on TikTok.
Posting on social media, she identified herself as a member of the Texas Tech Pom Squad.
She already has deals with Celsius and over 100,000 followers across her social media platforms, with numbers continuing to rise.
Her mother also gained attention online for appearing alongside her daughter at the tournament.
Her viral fame from a single moment at the 2023 Masters could represent a new path to opportunities through name, image, and likeness rights.