Threads Introduces Live Sports Scores, Starting with NBA

Meta's microblogging platform aims to become a hub for sports fans by launching a feature that displays live scores for NBA games and plans to expand to other leagues.

• Threads, Meta's microblogging platform, has launched a new feature displaying live sports scores, starting with NBA games.
• The feature allows users to search for games to see start times, current scores, or final scores, and tap a team's logo to join conversations about that team.
• Meta aims to make Threads a key platform for sports discourse, with basketball becoming one of its most popular topics.
• The live scores feature is part of a broader effort to compete with X, which has offered similar functionality for about a decade.
• Threads also introduced other updates, including a beta preview of integration with the fediverse and an algorithm-tuning feature.

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