Overview

• AI Alive is accessible through TikTok's Story Camera, allowing users to animate photos with movement, atmospheric effects, and creative prompts.
• Videos generated with AI Alive are labeled as AI-created and embed C2PA metadata to ensure content identification even outside TikTok.
• The feature undergoes multiple trust and safety checks, including moderation of photos, prompts, and videos before they are shown to creators.
• Early user feedback highlights creative potential but notes quality inconsistencies, with some results appearing unsettling or containing AI artifacts.
• The launch positions TikTok ahead of competitors like Snapchat, which has announced plans for similar AI video capabilities.