TikTok Highlights 2025 Marketing Trends in Annual Report

The report emphasizes AI tools, diverse creators, and evolving consumer milestones as key strategies for brands.

TikTok's 2025 'What's Next' report outlines nine major trends shaping social media marketing, focusing on authenticity and community engagement.
AI-driven tools like TikTok's Symphony suite are positioned as essential for marketers, offering features like ad script generation and multilingual video dubbing.
Brands are encouraged to collaborate with a broader range of creators to reach niche communities and build trust through targeted engagement.
The report suggests rethinking traditional life milestones, advocating for content that reflects modern consumer goals such as mental health and personal passions.
TikTok's findings show that dynamic storytelling, leveraging comments for feedback, and celebrating themes like female connection can enhance brand relevance.