TikTok Introduces New Ad Program Allowing Creators to Earn Money for Branded Content

TikTok unveiled a new monetization feature called Creative Challenge that allows creators to earn money by making branded video ads for advertisers.
The program is open to creators 18 and older based in the U.S. with at least 50,000 followers.
Creators submit original content to brands, and can earn money if the brand approves and runs the video as an ad.
Payments will depend on factors like views, clicks and conversions, but creators have no guarantee of compensation.
The program provides a new way for TikTok and brands to leverage creators and their audiences, but offers no assurance of payment for creators' work.