TikTok Launches Creator Rewards Program, Boosts Monetization for Long Videos

The new program aims to increase creator revenue and engagement by rewarding longer, high-quality content.

TikTok expands monetization options with the launch of the Creator Rewards Program, allowing all creators to earn from longer videos over one minute.
The program focuses on originality, play duration, search value, and audience engagement, aiming to increase creator revenue and viewer engagement.
Subscription features are now available to non-LIVE creators, offering exclusive content and perks to subscribers.
The Creator Academy, an upgraded educational hub, will provide creators with resources, courses, and insights on content creation and monetization.
Total creator revenue has increased by over 250% in the last six months, with a significant rise in the number of creators earning substantial monthly incomes.