TikTok Launches In-App Shopping Platform TikTok Shop in US, Allowing Direct Purchases

TikTok has officially launched its TikTok Shop e-commerce platform in the US, allowing users to buy products directly in the app.
The shop tab features product listings, reviews, live shopping streams, and one-click purchasing through videos.
Over 200,000 sellers and 100,000 creators are using TikTok Shop, with major brands like PacSun now onboard.
TikTok is positioning itself as a shopping destination, competing with platforms like Amazon and Facebook Marketplace.
The company is assuring users that payment data will be managed securely and separately from other TikTok user data.