TikTok Launches Taylor Swift 'Eras Tour' In-App Experience

Fans can earn digital friendship beads and profile frames by completing weekly album-themed tasks.

The experience features video highlights and playlists tied to each of Taylor Swift's albums.
Fans can access the experience through TikTok's app by interacting with specific content anchors and search banners.
Participants complete five challenges each week to earn themed rewards and build digital friendship bracelets.
The initiative builds on the success of Swift's ongoing 'Eras Tour' and her 11th studio album, 'The Tortured Poets Department'.
Swifties who complete all 11 weeks of tasks will receive a final celebratory Swiftie profile frame.