TikTok Shapes 2024 Campaigns for Harris and Trump

As TikTok becomes a pivotal platform in the 2024 election, both candidates leverage its reach despite concerns over voter turnout.

TikTok has become a crucial platform for reaching young voters, with Harris and Trump utilizing it to engage audiences beyond traditional media.
Harris gained significant online support after becoming the Democratic nominee, with her campaign's TikTok presence doubling overnight.
Trump's viral McDonald's stunt and the Harris-Trump debate clips have highlighted TikTok's role in amplifying campaign moments.
Despite heavy investment in social media influencers, Harris struggles to convert TikTok engagement into voter turnout among young audiences.
Trump's TikTok content has outpaced Harris in followers and engagement, reflecting a shift towards right-leaning messaging on the platform.