TikTok Unveils Creator Rewards Program to Boost Search-Optimized Content

The new program aims to incentivize high-quality, search-focused videos, challenging Google and YouTube's dominance.

TikTok launches its new Creator Rewards Program, emphasizing search-optimized content and introducing the Creator Search Insights tool to aid creators.
The program rewards creators based on originality, play duration, search value, and audience engagement, aiming to compete with Google and YouTube.
Eligibility for the program requires creators to be at least 18 years old, have a minimum of 10,000 followers, and have generated at least 100,000 views in the past 30 days.
The Creator Search Insights tool provides data on trending search topics, assisting creators in producing content with high search value.
TikTok's focus on longer, search-friendly videos signals its ambition to be used more like a search engine, challenging traditional platforms.