TikTok's 'Underconsumption Core' Trend Pushes Back Against Consumerism
Young influencers advocate mindful purchasing to counter fast fashion and environmental impact.
- The trend encourages buying high-quality or secondhand items instead of mindless shopping.
- Influencers like Rosie Albrecht promote 'mindful consumption' through viral TikTok videos.
- Consumers are increasingly aware of the environmental and economic costs of overconsumption.
- Brands are responding by offering transparency and value-driven products.
- The movement resonates across age groups and socioeconomic demographics, suggesting lasting impact.
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