Overview

• The 75 Hard challenge, created in 2019 by entrepreneur Andy Frisella, has surged in popularity on TikTok, with over a billion views under its hashtag.
• The program requires participants to follow strict daily tasks, including two 45-minute workouts, a healthy diet with no cheat meals or alcohol, drinking 3.5 liters of water, reading 10 pages of nonfiction, and taking daily progress photos for 75 consecutive days.
• Experts warn that the challenge’s rigidity may be unsustainable for many, especially those balancing work, family, or other responsibilities, and lacks clinical validation for its claimed benefits.
• Softer adaptations like 75 Medium and 75 Soft have emerged, offering more manageable alternatives with flexible rules, such as one workout per day, rest days, and occasional indulgences.
• Critics emphasize the importance of sustainable, personalized wellness approaches, suggesting small, incremental changes over extreme programs for long-term success.