Tinned Fish Trend Fuels U.S. Canned Seafood Industry Growth

Influenced by European culinary traditions and promoted by social media, tinned fish is now a staple on U.S. menus, contributing to a market worth over $2.7 billion.

U.S. canned seafood industry sales have grown from $2.3 billion in 2018 to more than $2.7 billion so far this year, according to market research firm Circana.
Tinned fish, a culinary delicacy popular in Europe, is now a regular offering on menus at wine bars from San Francisco to Houston to New York.
Social media influencers and platforms like TikTok have played a significant role in promoting the benefits of tinned fish, generating more than 30 million views on related content.
Fishwife Tinned Seafood Co., a Los Angeles-based tinned fish business, offers high-quality, sustainably sourced seafood, with sales growing by 250% from 2021 to 2022.
Tinned fish can last up to five years and requires no refrigeration, offering an environmentally friendly alternative to meat.

The San Francisco Standard