Tönnies Rebrands as Premium Food Group to Reflect Diverse Offerings

The German meat giant aims to highlight its broader business scope beyond slaughterhouses with a new holding company name.

Tönnies, Germany's largest meat company, will rename its holding company to Premium Food Group starting next year.
The rebranding seeks to emphasize the company's expansion into various food sectors beyond meat, including logistics, sauces, and plant-based products.
Despite the name change, the slaughtering and meat processing operations will continue under the Tönnies brand.
The company aims to boost the autonomy and decision-making speed of its diverse business units.
Family dynamics within the company remain stable, with Maximilian Tönnies taking on more responsibilities alongside his father, Clemens Tönnies.