Trigema's Chimpanzee Mascot: From Real Animal to AI Icon

Wolfgang Grupp reveals he never met the real chimpanzee used in Trigema's ads, as the company embraces a digital, AI-driven mascot under new leadership.

Wolfgang Grupp, former Trigema CEO, disclosed that he and the real chimpanzee featured in the company's iconic advertisements were filmed separately, with their scenes edited together.
The real chimpanzee, used in Trigema's marketing since 1992, was dressed in clothing and given a human voice through dubbing to enhance its appeal.
In 2018, Trigema replaced the real chimpanzee with a 3D-animated version to address animal welfare concerns and align with modern ethical standards.
As of early 2024, Wolfgang Grupp handed over leadership of Trigema to his children, Bonita and Wolfgang Grupp Jr., ensuring continuity in the company's values and operations.
The mascot has since evolved into a digitally animated, AI-enhanced character, reflecting Trigema's commitment to innovation and animal welfare.