Trump-Branded Properties in Manhattan Suffer Decline in Value

Analysis shows a significant drop in prices for Trump-branded condos, while those removing the brand see gains.

Manhattan condos with Trump's name have seen a significant decrease in value, with Trump Tower experiencing a 49% drop in the average price per square foot since 2013.
Buildings that removed Trump's branding saw an increase in value, with a 9% uptick from 2013 to 2023, outperforming the rest of the Manhattan condo market.
The decline in value of Trump-branded properties is attributed to the Trump brand itself, as analysis indicates a 25% fall in value compared to similar properties from their peak in 2013.
Eric Trump disputes the findings, claiming Trump buildings sell for the highest prices per square foot worldwide, despite evidence to the contrary.
The analysis is based on sales data from two real estate tracking firms and insights from Columbia University economist Stijn Van Nieuwerburgh.