Overview

• President Donald Trump signed the bipartisan Take It Down Act into law on May 19, 2025, with First Lady Melania Trump playing a key advocacy role.
• The law criminalizes the publication or threat to publish non-consensual intimate images, including AI-generated deepfakes, with penalties including fines, imprisonment, and restitution.
• Online platforms are now required to remove flagged content within 48 hours and delete duplicates, with enforcement overseen by the Federal Trade Commission.
• This marks the first federal legislation to provide uniform protections for adult victims of non-consensual intimate imagery, addressing gaps left by inconsistent state laws.
• Digital-rights groups have raised concerns about potential overreach, warning the law could inadvertently censor legitimate content such as legal pornography and LGBTQ materials.