Tubi Integrates ChatGPT Technology into New AI-Powered Recommendation Tool

Tubi has introduced Rabbit AI, a new feature powered by ChatGPT-4 to provide personalized TV and movie recommendations.
The conversational search feature allows users to get suggestions by asking questions in natural language.
Rabbit AI is currently beta testing on Tubi's iOS app and will expand to other platforms soon.
The AI tool aims to improve Tubi's existing recommendation algorithms and content discovery.
Early testing indicates Rabbit AI can provide unique and nuanced suggestions, but effectiveness is still being evaluated.