Tubi Unveils Major Brand Overhaul to Enhance Discovery Experience

The streaming service introduces a new logo, color scheme, and 'sonic ID' as part of its strategy to attract a diverse and younger audience.

Tubi, the ad-supported streaming service owned by Fox, unveils a significant brand overhaul, including a new logo, color scheme, and user interface.
The rebranding effort is designed to enhance Tubi's identity as a destination for discovering a wide range of movies and TV shows, emphasizing its 'rabbit hole' content discovery experience.
Tubi introduces a unique 'sonic ID' sound cue, aiming to reinforce its brand identity and offer a distinctive user experience.
The platform continues to focus on expanding its original programming and maintaining its vast library of content, catering to a diverse and younger audience.
Tubi's rebranding is part of a broader strategy to strengthen its position in the competitive free ad-supported streaming market, with a focus on innovation and viewer engagement.