Tupperware Relaunch Announced in Five European Countries After French Acquisition

Entrepreneur Cédric Meston plans to modernize sales channels and revive the iconic brand, targeting €100 million in revenue by the end of 2025.

Cédric Meston, a French entrepreneur and co-founder of plant-based meat company HappyVore, has acquired Tupperware France and announced plans to relaunch the brand in Europe.
The relaunch will cover France, Germany, Italy, Belgium, and Poland, with operations expected to resume in April 2025.
Meston aims to modernize Tupperware's sales channels while leveraging the existing network of 20,000 independent sales representatives.
The US parent company of Tupperware filed for bankruptcy in September 2024 due to over $700 million in debt, with European subsidiaries also impacted.
Meston, who will serve as CEO of the European operations, has set an ambitious goal of achieving €100 million in revenue by the end of 2025.