TuSimple Rebrands as CreateAI, Shifts Focus to AI-Driven Gaming and Animation

The company pivots from self-driving truck technology to generative AI, facing shareholder disputes and regulatory challenges.

TuSimple, once a leader in autonomous trucking, has rebranded as CreateAI to focus on AI-powered video games and animation.
The company unveiled its first AI model, Ruyi, as an open-source image-to-video tool designed for digital content creation.
Shareholder disputes have intensified, with co-founder Xiaodi Hou calling for liquidation to return cash reserves, while CEO Cheng Lu defends the pivot as a path to profitability by 2026.
CreateAI plans to produce content like a video game inspired by Jin Yong's martial arts novels and an adaptation of 'The Three-Body Problem' with anime creator Shōji Kawamori.
The rebrand follows regulatory scrutiny over Chinese ties, delisting from Nasdaq, and a shift to licensing its autonomous driving technology rather than developing it actively.