Twitter Ad Revenue Plunges 59% Under New CEO Linda Yaccarino
- Twitter's advertising revenue fell 59% in the US from April 1 to early May compared to last year according to internal documents.
- Projections show Twitter's ad revenue will decrease at least 56% each week in June compared to last year.
- Advertisers are concerned about a rise in hate speech, pornography, and controversial ads on Twitter since Elon Musk took over.
- Large advertisers like Apple, Amazon and Disney have spent less on Twitter this year.
- Yaccarino, Twitter's new CEO, faces major challenges in attracting advertisers back to the platform.