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Twitter Ad Revenue Plunges 59% Under New CEO Linda Yaccarino

  • Twitter's advertising revenue fell 59% in the US from April 1 to early May compared to last year according to internal documents.
  • Projections show Twitter's ad revenue will decrease at least 56% each week in June compared to last year.
  • Advertisers are concerned about a rise in hate speech, pornography, and controversial ads on Twitter since Elon Musk took over.
  • Large advertisers like Apple, Amazon and Disney have spent less on Twitter this year.
  • Yaccarino, Twitter's new CEO, faces major challenges in attracting advertisers back to the platform.
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