Twitter Begins Invite-Only Ad Revenue Sharing for Select Creators, Prompting Concerns Over Incentives for Controversial Content

Twitter has started a new program to share ad revenue with popular creators, leading to payouts ranging from thousands to tens of thousands of dollars.
To qualify, creators must be verified, have millions of monthly impressions, and pass human review of content guidelines.
Right-wing figures and provocateurs are among the first to benefit, raising worries about incentives for inflammatory tweets.
Twitter aims to retain creators and compete with other platforms, but risks encouraging objectionable content.
Major brands continue reducing ads on Twitter over content moderation concerns, jeopardizing the program's funding.