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Twitter Still Struggling with Cash Flow Despite Cost Cutting as Ad Revenue Plummets, Debt Looms

  • Twitter's cash flow remains negative due to a 50% drop in advertising revenue and heavy debt load.
  • Many advertisers left Twitter after Musk's takeover and have been slow to return despite reassurances.
  • New CEO Linda Yaccarino aims to attract advertisers back through partnerships and video features.
  • Twitter faces rising competition from Meta's Threads app which gained users amid Twitter's decline.
  • Musk has implemented changes like subscriptions and limiting tweets to cut costs and generate revenue.
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