Twitter Still Struggling with Cash Flow Despite Cost Cutting as Ad Revenue Plummets, Debt Looms
- Twitter's cash flow remains negative due to a 50% drop in advertising revenue and heavy debt load.
- Many advertisers left Twitter after Musk's takeover and have been slow to return despite reassurances.
- New CEO Linda Yaccarino aims to attract advertisers back through partnerships and video features.
- Twitter faces rising competition from Meta's Threads app which gained users amid Twitter's decline.
- Musk has implemented changes like subscriptions and limiting tweets to cut costs and generate revenue.