Overview

• The U-Power shoe commercial featuring DAZN Serie A host Diletta Leotta has been banned in Italy for violating advertising regulations on child protection.
• The Advertising Self-Discipline Institute determined the advert conflicted with Article 11, which prohibits portrayals aimed at the sexualisation of minors.
• Journalist Selvaggia Lucarelli criticized the ad for its ambiguous depiction of a child observing a woman in a miniskirt, describing the imagery as inappropriate.
• U-Power founder Franco Uzzeni defended the campaign, dismissing criticism as subjective and highlighting the advert's commercial success in boosting sales.
• Leotta, a prominent sports presenter and celebrity, has continued her public engagements, recently attending a high-profile Charity Gala at Rome's Stadio Olimpico.