Uber and Instacart Forge Strategic Alliance to Boost Restaurant Delivery Services

The partnership aims to leverage Uber’s delivery network and Instacart’s substantial customer base to compete with market leader DoorDash.

Uber and Instacart's collaboration integrates restaurant ordering into the Instacart app, using Uber Eats' delivery infrastructure.
The alliance targets DoorDash's dominant 67% share in the U.S. food delivery market, amid growing competition in the sector.
Instacart and Uber aim to enhance value for Instacart’s membership subscribers with promises of free delivery on orders over $35.
Financial details include an affiliate fee paid by Uber to Instacart for each order, deepening the commercial ties between the two firms.
The partnership is seen as a strategic move to tap into suburban markets and expand the high-margin advertising business within their platforms.