Uber Eats Introduces TikTok-Inspired Video Feed for Merchant Promotion

The new feature aims to boost dish discovery and user engagement, currently in testing in select cities with global rollout plans.

Uber Eats is introducing a new short-form video feed, allowing merchants to showcase dishes and attract new consumers.
The feature, inspired by TikTok, is currently being tested in New York, San Francisco, and Toronto, with plans for a global rollout.
Early data indicates that users are more confident trying new dishes after viewing the videos, appreciating details like texture and portion size.
The videos are not considered ads, and Uber Eats is not charging merchants for content placements.
Uber Eats has over a million merchants worldwide and has also updated its Uber Eats Manager software to support merchant growth.