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Uber Eats Revises Super Bowl Ad Following Peanut Allergy Backlash

The food delivery giant responds to criticism by editing a controversial scene from its Super Bowl commercial that made light of peanut allergies.

  • Uber Eats faced criticism for a Super Bowl ad scene that mocked peanut allergies, prompting a swift response to edit the commercial.
  • The Food Allergy Research and Education (FARE) and other organizations expressed disappointment, emphasizing that food allergies are not a laughing matter.
  • The controversial scene involved a man humorously discovering peanuts in peanut butter, leading to an allergic reaction.
  • Despite some online defense of the ad as light-hearted, the backlash highlighted the serious nature of food allergies and the potential for life-threatening reactions.
  • Uber Eats confirmed the ad's revision after discussions with FARE, aiming to air the edited version during the Super Bowl.
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