UK Launches Online Fraud Charter with Major Tech Companies

The voluntary agreement aims to combat online fraud through measures such as advertiser verification and fraudulent content removal.

The UK government is launching an Online Fraud Charter with 11 major tech companies, including Facebook, TikTok, Snapchat, YouTube, Amazon, eBay, Google, Instagram, LinkedIn, Match Group and Microsoft.
The charter is a voluntary agreement where the companies pledge to introduce measures to better protect users, such as verifying new advertisers, promptly removing fraudulent content, and increasing verification on peer-to-peer marketplaces and online dating services.
The companies have six months to implement the measures that apply to their services.
The UK government is also planning a crackdown on illegal adverts and promotions for age-restricted products that target children.
The initiative comes as cyber security experts warn that the rise of generative AI tools is helping cybercriminals create more convincing and sophisticated scams.