UK Retailers Launch £1.1 Billion Lawsuit Against Amazon Over Data Misuse

British Independent Retailers Association accuses Amazon of exploiting proprietary data to benefit its own sales, harming small businesses.

The lawsuit, filed in London, claims Amazon used non-public data from third-party sellers to gain a competitive edge.
Retailers allege Amazon manipulated the Buy Box to favor its products, pushing out smaller competitors.
The claim covers alleged misconduct from 2015 to 2023, seeking compensation for damages estimated at £1.1 billion.
Amazon previously settled with the UK competition watchdog but faces ongoing scrutiny over similar issues.
BIRA's collective action represents the largest ever filed by UK retailers, emphasizing the struggle of small businesses in the digital marketplace.