UK Supermarket Chain Booths Removes Self-Checkouts from Most Stores
In a first for the industry, Booths responds to customer feedback and prioritizes personal service over automation
- UK supermarket chain Booths has decided to remove self-checkouts from most of its stores, responding to customer feedback that prioritizes personal service over automation.
- Booths' managing director, Nigel Murray, stated that the company prides itself on great customer service, which cannot be delivered through a robot. He also noted that self-checkout technology can be unreliable and detract from the shopping experience.
- The decision goes against a decades-long trend in the retail industry towards automation. However, other retailers like Walmart have also recently removed self-checkout options from some of their stores.
- Booths' decision is based on feedback from customers who found self-checkout machines slow, unreliable, and impersonal. The company believes that staff serving customers delivers a better customer experience.
- Despite the trend towards automation, a 2016 study found that retailers offering self-checkout options experienced a loss rate of approximately 4 percent, more than double the industry average, due to theft and misuse.