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UK Supermarket Chain Booths Removes Self-Checkouts from Most Stores

In a first for the industry, Booths responds to customer feedback and prioritizes personal service over automation

  • UK supermarket chain Booths has decided to remove self-checkouts from most of its stores, responding to customer feedback that prioritizes personal service over automation.
  • Booths' managing director, Nigel Murray, stated that the company prides itself on great customer service, which cannot be delivered through a robot. He also noted that self-checkout technology can be unreliable and detract from the shopping experience.
  • The decision goes against a decades-long trend in the retail industry towards automation. However, other retailers like Walmart have also recently removed self-checkout options from some of their stores.
  • Booths' decision is based on feedback from customers who found self-checkout machines slow, unreliable, and impersonal. The company believes that staff serving customers delivers a better customer experience.
  • Despite the trend towards automation, a 2016 study found that retailers offering self-checkout options experienced a loss rate of approximately 4 percent, more than double the industry average, due to theft and misuse.
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