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UK Supermarkets Unite for Charity Campaign Combating Hunger and Food Waste

Tesco, Sainsbury’s, Morrisons, and Waitrose launch checkout round-up donations and surplus food redistribution to address food insecurity and waste.

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Overview

  • The 'Let's make a meal of it' campaign, launched May 19, allows customers to round up their shopping bills to support FareShare, the UK’s largest food redistribution charity.
  • Every pound donated through the campaign provides five meals for people in need, aiding children at youth clubs and socially isolated individuals through communal dining initiatives.
  • The campaign runs for one to two weeks, with round-up options available in-store and online at Tesco and Sainsbury’s, and online at Waitrose and Morrisons.
  • A new coalition, Alliance Food Sourcing, has been formed to tackle food waste by repurposing surplus items into soups, baked goods, and community kitchen supplies.
  • This initiative follows the King's call on his 75th birthday for the food sector to address the dual issues of food excess and scarcity in the UK, where 1 in 7 people face hunger daily.