Overview

• The UK government will implement a pre-9 PM advertising ban on foods deemed 'less healthy,' including crumpets, croissants, porridge, and roast potatoes.
• The restrictions will also apply to paid online ads for these products to limit children's exposure to unhealthy food marketing.
• The ban is based on a nutrient profiling model assessing salt, sugar, fat, and protein content, with exemptions for healthier versions of some foods.
• The government estimates the measures could prevent 20,000 cases of childhood obesity and reduce 7.2 billion calories from children's diets annually.
• Critics highlight potential drawbacks, including minimal daily calorie reductions for children and significant financial losses for advertisers over time.