UK Video Game Sales Plummet Nearly 30% in First Half of 2024

Industry faces significant decline due to lack of major new releases; physical and digital sales both impacted.

Total video game revenue fell to £348.6 million, a 29.4% decrease from last year.
Physical game sales dropped 40% to £111.7 million, while digital downloads fell 23% to £236.9 million.
Music and video sales saw modest increases, driven by notable events and releases.
Despite the decline, video games still generated more revenue than music and video combined.
Industry leaders express optimism for a rebound in the latter half of the year with anticipated blockbuster releases.