Overview

• UK growers report strawberries averaging 10–20% larger than normal, with some weighing up to 50g, attributed to sunny days and cool nights.
• The Met Office confirms April 2025 was the sunniest since records began in 1910, creating ideal conditions for fruit growth and sweetness.
• Major retailers including Tesco, Sainsbury’s, Asda, Morrisons, and M&S are now stocking the oversized strawberries.
• Growers credit advanced breeding techniques and slower ripening for the crop’s size, flavor, and sugar content, confirmed by British Berry Growers.
• While the season begins strongly, concerns rise over water shortages due to the driest spring in six decades, potentially impacting later harvests.