Overview

• UNC has lowered academic standards and quadrupled its NIL budget to $20 million to enhance football recruiting under Bill Belichick.
• The program signed approximately 60 transfer players, marking one of the largest roster rebuilds in college football this offseason.
• Season tickets for the 2025 campaign have sold out despite a 25% price increase, signaling heightened fan interest and confidence.
• Belichick’s five-year, $10 million contract comes with significant program investments, reflecting UNC’s commitment to elevating its football competitiveness.
• Mack Brown, Belichick’s predecessor, acknowledged these structural changes as key to success, contrasting them with challenges during his tenure.